Key Visual
BCA x Tiket.com Platinum – Travel Made Easier Key Visual Campaign
Concept Development, Visual Direction, Key Visual Design, Compositing, Typography Layout, Campaign Asset Preparation
Year :
2025
Industry :
Banking & Travel
Client :
BCA x Tiket.com
Role :
Visual Designer / Key Visual Designer
Overview :
This key visual campaign was developed to highlight the convenience and benefits of using the BCA tiket.com Platinum Credit Card for travel-related transactions. The visual concept combines a clean, modern blue environment with playful character elements from tiket.com, emphasizing ease, speed, and a rewarding user experience. The KV serves as a hero asset for digital promotional materials across social media and online platforms.
Design Focus :
The design centers on clarity, premium visual appeal, and product prominence. A minimal yet dynamic 3D-inspired setup directs attention to the credit card as the main hero, supported by brand-aligned color schemes and typography. The balance between BCA’s trustworthy identity and tiket.com’s friendly tone is maintained through lighting, composition, and character placement.
Process :
Research and alignment on visual tone, brand guideline mapping (BCA & tiket.com).
Development of multiple composition sketches focusing on product visibility and campaign messaging.
Creation of 3D-inspired set design, lighting direction, and prop arrangement to establish a clean, premium environment.
Photo-retouching and compositing of hand model interaction to enhance storytelling.
Typography exploration for headline and sub-headline to maintain clarity and energy.
Final rendering, color grading, and preparation of campaign-ready assets.
Results :
The final key visual delivers a vibrant, modern, and easy-to-understand campaign hero asset that clearly communicates the value proposition: seamless, smart, and rewarding travel transactions with the BCA x tiket.com Platinum Credit Card. The design supports strong digital visibility and maintains consistency across campaign touchpoints.
More Projects
Key Visual
BCA x Tiket.com Platinum – Travel Made Easier Key Visual Campaign
Concept Development, Visual Direction, Key Visual Design, Compositing, Typography Layout, Campaign Asset Preparation
Year :
2025
Industry :
Banking & Travel
Client :
BCA x Tiket.com
Role :
Visual Designer / Key Visual Designer
Overview :
This key visual campaign was developed to highlight the convenience and benefits of using the BCA tiket.com Platinum Credit Card for travel-related transactions. The visual concept combines a clean, modern blue environment with playful character elements from tiket.com, emphasizing ease, speed, and a rewarding user experience. The KV serves as a hero asset for digital promotional materials across social media and online platforms.
Design Focus :
The design centers on clarity, premium visual appeal, and product prominence. A minimal yet dynamic 3D-inspired setup directs attention to the credit card as the main hero, supported by brand-aligned color schemes and typography. The balance between BCA’s trustworthy identity and tiket.com’s friendly tone is maintained through lighting, composition, and character placement.
Process :
Research and alignment on visual tone, brand guideline mapping (BCA & tiket.com).
Development of multiple composition sketches focusing on product visibility and campaign messaging.
Creation of 3D-inspired set design, lighting direction, and prop arrangement to establish a clean, premium environment.
Photo-retouching and compositing of hand model interaction to enhance storytelling.
Typography exploration for headline and sub-headline to maintain clarity and energy.
Final rendering, color grading, and preparation of campaign-ready assets.
Results :
The final key visual delivers a vibrant, modern, and easy-to-understand campaign hero asset that clearly communicates the value proposition: seamless, smart, and rewarding travel transactions with the BCA x tiket.com Platinum Credit Card. The design supports strong digital visibility and maintains consistency across campaign touchpoints.
More Projects
Key Visual
BCA x Tiket.com Platinum – Travel Made Easier Key Visual Campaign
Concept Development, Visual Direction, Key Visual Design, Compositing, Typography Layout, Campaign Asset Preparation
Year :
2025
Industry :
Banking & Travel
Client :
BCA x Tiket.com
Role :
Visual Designer / Key Visual Designer
Overview :
This key visual campaign was developed to highlight the convenience and benefits of using the BCA tiket.com Platinum Credit Card for travel-related transactions. The visual concept combines a clean, modern blue environment with playful character elements from tiket.com, emphasizing ease, speed, and a rewarding user experience. The KV serves as a hero asset for digital promotional materials across social media and online platforms.
Design Focus :
The design centers on clarity, premium visual appeal, and product prominence. A minimal yet dynamic 3D-inspired setup directs attention to the credit card as the main hero, supported by brand-aligned color schemes and typography. The balance between BCA’s trustworthy identity and tiket.com’s friendly tone is maintained through lighting, composition, and character placement.
Process :
Research and alignment on visual tone, brand guideline mapping (BCA & tiket.com).
Development of multiple composition sketches focusing on product visibility and campaign messaging.
Creation of 3D-inspired set design, lighting direction, and prop arrangement to establish a clean, premium environment.
Photo-retouching and compositing of hand model interaction to enhance storytelling.
Typography exploration for headline and sub-headline to maintain clarity and energy.
Final rendering, color grading, and preparation of campaign-ready assets.
Results :
The final key visual delivers a vibrant, modern, and easy-to-understand campaign hero asset that clearly communicates the value proposition: seamless, smart, and rewarding travel transactions with the BCA x tiket.com Platinum Credit Card. The design supports strong digital visibility and maintains consistency across campaign touchpoints.