Key Visual
Koko Krunch DUO – Key Visual Campaign
Concept Development, Visual Direction, Digital Imaging, Layout Design, Final Artwork Preparation.
Year :
2024
Industry :
FMCG / Breakfast Cereal
Client :
Nestlé – Koko Krunch
Role :
Key Visual Designer
Overview :
Koko Krunch DUO highlights the playful combination of chocolate and vanilla in one cereal. The challenge of this campaign was to develop a key visual that effectively communicates the double taste, double fun concept in a way that feels energetic, inviting, and family-friendly. The visual was designed to work seamlessly across digital assets and OOH placements.
Design Focus :
The design centers on bringing the “Twice the Taste, Twice the Fun!” message to life through a dynamic and engaging visual composition. The hero elements, product packaging and the cereal bowl are highlighted with refined lighting, realistic textures, and appetizing details to strengthen product appeal.
A warm morning kitchen setting was chosen to create a relatable consumption moment, while playful cereal movement and splash effects add energy and a sense of fun. Throughout the design, brand consistency with Nestlé and Koko Krunch DUO’s identity was carefully maintained to ensure a cohesive and impactful campaign visual.
Process :
Brand Understanding & Research
Studied the brand's visual language, communication tone, and Nestlé’s design guidelines to ensure alignment with brand identity.Concept Ideation
Explored multiple visual directions, emphasising double deliciousness and playful cereal movement.Sketching & Composition Development
Created rough sketches to determine the strongest visual hierarchy and hero placement between packaging, bowl shot, and headline.Digital Imaging & 3D Enhancement
Enhanced cereal textures, splash elements, and lighting to create a fresh and appetizing look that blends seamlessly with the kitchen environment.Layout Refinement & Final Artwork
Refined visual hierarchy, adjusted copy placement, balanced the overall composition, and prepared the final artwork for both digital and OOH formats.
Results :
The final key visual successfully amplifies the playful and delicious dual-flavor concept of Koko Krunch DUO. Through a clean composition, strong storytelling, and attractive product presentation, the visual delivers high impact across campaign touchpoints, serving as the hero asset for digital media and OOH executions.
More Projects
Key Visual
Koko Krunch DUO – Key Visual Campaign
Concept Development, Visual Direction, Digital Imaging, Layout Design, Final Artwork Preparation.
Year :
2024
Industry :
FMCG / Breakfast Cereal
Client :
Nestlé – Koko Krunch
Role :
Key Visual Designer
Overview :
Koko Krunch DUO highlights the playful combination of chocolate and vanilla in one cereal. The challenge of this campaign was to develop a key visual that effectively communicates the double taste, double fun concept in a way that feels energetic, inviting, and family-friendly. The visual was designed to work seamlessly across digital assets and OOH placements.
Design Focus :
The design centers on bringing the “Twice the Taste, Twice the Fun!” message to life through a dynamic and engaging visual composition. The hero elements, product packaging and the cereal bowl are highlighted with refined lighting, realistic textures, and appetizing details to strengthen product appeal.
A warm morning kitchen setting was chosen to create a relatable consumption moment, while playful cereal movement and splash effects add energy and a sense of fun. Throughout the design, brand consistency with Nestlé and Koko Krunch DUO’s identity was carefully maintained to ensure a cohesive and impactful campaign visual.
Process :
Brand Understanding & Research
Studied the brand's visual language, communication tone, and Nestlé’s design guidelines to ensure alignment with brand identity.Concept Ideation
Explored multiple visual directions, emphasising double deliciousness and playful cereal movement.Sketching & Composition Development
Created rough sketches to determine the strongest visual hierarchy and hero placement between packaging, bowl shot, and headline.Digital Imaging & 3D Enhancement
Enhanced cereal textures, splash elements, and lighting to create a fresh and appetizing look that blends seamlessly with the kitchen environment.Layout Refinement & Final Artwork
Refined visual hierarchy, adjusted copy placement, balanced the overall composition, and prepared the final artwork for both digital and OOH formats.
Results :
The final key visual successfully amplifies the playful and delicious dual-flavor concept of Koko Krunch DUO. Through a clean composition, strong storytelling, and attractive product presentation, the visual delivers high impact across campaign touchpoints, serving as the hero asset for digital media and OOH executions.
More Projects
Key Visual
Koko Krunch DUO – Key Visual Campaign
Concept Development, Visual Direction, Digital Imaging, Layout Design, Final Artwork Preparation.
Year :
2024
Industry :
FMCG / Breakfast Cereal
Client :
Nestlé – Koko Krunch
Role :
Key Visual Designer
Overview :
Koko Krunch DUO highlights the playful combination of chocolate and vanilla in one cereal. The challenge of this campaign was to develop a key visual that effectively communicates the double taste, double fun concept in a way that feels energetic, inviting, and family-friendly. The visual was designed to work seamlessly across digital assets and OOH placements.
Design Focus :
The design centers on bringing the “Twice the Taste, Twice the Fun!” message to life through a dynamic and engaging visual composition. The hero elements, product packaging and the cereal bowl are highlighted with refined lighting, realistic textures, and appetizing details to strengthen product appeal.
A warm morning kitchen setting was chosen to create a relatable consumption moment, while playful cereal movement and splash effects add energy and a sense of fun. Throughout the design, brand consistency with Nestlé and Koko Krunch DUO’s identity was carefully maintained to ensure a cohesive and impactful campaign visual.
Process :
Brand Understanding & Research
Studied the brand's visual language, communication tone, and Nestlé’s design guidelines to ensure alignment with brand identity.Concept Ideation
Explored multiple visual directions, emphasising double deliciousness and playful cereal movement.Sketching & Composition Development
Created rough sketches to determine the strongest visual hierarchy and hero placement between packaging, bowl shot, and headline.Digital Imaging & 3D Enhancement
Enhanced cereal textures, splash elements, and lighting to create a fresh and appetizing look that blends seamlessly with the kitchen environment.Layout Refinement & Final Artwork
Refined visual hierarchy, adjusted copy placement, balanced the overall composition, and prepared the final artwork for both digital and OOH formats.
Results :
The final key visual successfully amplifies the playful and delicious dual-flavor concept of Koko Krunch DUO. Through a clean composition, strong storytelling, and attractive product presentation, the visual delivers high impact across campaign touchpoints, serving as the hero asset for digital media and OOH executions.