Ads & Promotion
Sweety Dry X-Pert – Marketing Email Campaign Series
Creative Direction, Visual Concepting, Email Layout Design, Digital Imaging, Content Adaptation, Optimization for Mobile & Desktop
Year :
2025
Industry :
FMCG / Baby Care
Client :
Sweety Dry X-Pert
Role :
Email Designer
Overview :
Sweety Dry X-Pert launched a series of educational and promotional email campaigns aimed at engaging moms through relevant parenting insights while driving product awareness and conversions. Each EDM in the series highlights different topics, from baby skincare tips, health awareness, to monthly promotions, all wrapped in a warm, cheerful, and family-friendly brand tone.
The goal was to create visually rich email content that remains easy to read, mobile-optimized, and aligned with Sweety’s iconic yellow-blue identity.
Design Focus :
The design approach centered on creating a clean, friendly, and informative visual structure that resonates with young parents. Bright color palettes, soft, rounded shapes, and expressive iconography were used to reinforce Sweety’s approachable brand personality.
Consistent modular layouts ensured readability across devices, while product imagery and baby visuals were integrated to maintain an emotional connection. The overall visual direction aimed to balance educational content with promotional messaging without overwhelming the audience.
Process :
Identified key content pillars for each EDM theme (education, health tips, promotion).
Developed visual direction and reusable layout modules for efficiency and consistency.
Executed digital imaging to enhance product presentation and baby visuals.
Designed mobile-first layouts optimized for readability and engagement.
Adapted content for multiple topics while maintaining strong brand coherence.
Finalized assets and collaborated with the marketing team for deployment testing.
Results :
The EDM series successfully strengthened Sweety’s communication with moms, delivering clearer product value and helpful parenting insights. The cohesive visual system improved brand consistency across campaigns, while mobile-optimized layouts boosted click-through engagement.
The final executions presented a friendly, trustworthy, and polished brand experience that aligned with Sweety’s positioning as a caring companion for parents.
More Projects
Ads & Promotion
Sweety Dry X-Pert – Marketing Email Campaign Series
Creative Direction, Visual Concepting, Email Layout Design, Digital Imaging, Content Adaptation, Optimization for Mobile & Desktop
Year :
2025
Industry :
FMCG / Baby Care
Client :
Sweety Dry X-Pert
Role :
Email Designer
Overview :
Sweety Dry X-Pert launched a series of educational and promotional email campaigns aimed at engaging moms through relevant parenting insights while driving product awareness and conversions. Each EDM in the series highlights different topics, from baby skincare tips, health awareness, to monthly promotions, all wrapped in a warm, cheerful, and family-friendly brand tone.
The goal was to create visually rich email content that remains easy to read, mobile-optimized, and aligned with Sweety’s iconic yellow-blue identity.
Design Focus :
The design approach centered on creating a clean, friendly, and informative visual structure that resonates with young parents. Bright color palettes, soft, rounded shapes, and expressive iconography were used to reinforce Sweety’s approachable brand personality.
Consistent modular layouts ensured readability across devices, while product imagery and baby visuals were integrated to maintain an emotional connection. The overall visual direction aimed to balance educational content with promotional messaging without overwhelming the audience.
Process :
Identified key content pillars for each EDM theme (education, health tips, promotion).
Developed visual direction and reusable layout modules for efficiency and consistency.
Executed digital imaging to enhance product presentation and baby visuals.
Designed mobile-first layouts optimized for readability and engagement.
Adapted content for multiple topics while maintaining strong brand coherence.
Finalized assets and collaborated with the marketing team for deployment testing.
Results :
The EDM series successfully strengthened Sweety’s communication with moms, delivering clearer product value and helpful parenting insights. The cohesive visual system improved brand consistency across campaigns, while mobile-optimized layouts boosted click-through engagement.
The final executions presented a friendly, trustworthy, and polished brand experience that aligned with Sweety’s positioning as a caring companion for parents.
More Projects
Ads & Promotion
Sweety Dry X-Pert – Marketing Email Campaign Series
Creative Direction, Visual Concepting, Email Layout Design, Digital Imaging, Content Adaptation, Optimization for Mobile & Desktop
Year :
2025
Industry :
FMCG / Baby Care
Client :
Sweety Dry X-Pert
Role :
Email Designer
Overview :
Sweety Dry X-Pert launched a series of educational and promotional email campaigns aimed at engaging moms through relevant parenting insights while driving product awareness and conversions. Each EDM in the series highlights different topics, from baby skincare tips, health awareness, to monthly promotions, all wrapped in a warm, cheerful, and family-friendly brand tone.
The goal was to create visually rich email content that remains easy to read, mobile-optimized, and aligned with Sweety’s iconic yellow-blue identity.
Design Focus :
The design approach centered on creating a clean, friendly, and informative visual structure that resonates with young parents. Bright color palettes, soft, rounded shapes, and expressive iconography were used to reinforce Sweety’s approachable brand personality.
Consistent modular layouts ensured readability across devices, while product imagery and baby visuals were integrated to maintain an emotional connection. The overall visual direction aimed to balance educational content with promotional messaging without overwhelming the audience.
Process :
Identified key content pillars for each EDM theme (education, health tips, promotion).
Developed visual direction and reusable layout modules for efficiency and consistency.
Executed digital imaging to enhance product presentation and baby visuals.
Designed mobile-first layouts optimized for readability and engagement.
Adapted content for multiple topics while maintaining strong brand coherence.
Finalized assets and collaborated with the marketing team for deployment testing.
Results :
The EDM series successfully strengthened Sweety’s communication with moms, delivering clearer product value and helpful parenting insights. The cohesive visual system improved brand consistency across campaigns, while mobile-optimized layouts boosted click-through engagement.
The final executions presented a friendly, trustworthy, and polished brand experience that aligned with Sweety’s positioning as a caring companion for parents.