Social Media
Sweety Skin Premium: Social Media Visual
Social Media Visual Strategy, Content Creation, Digital Imaging, Layout Design.
Year :
2025
Industry :
FMCG / Baby Care
Client :
Kimberly Clark - Sweety
Role :
Social Media Designer
Overview :
Sweety Skin Premium is the flagship product of Kimberly-Clark Indonesia, offering superior protection for babies. The challenge was to communicate a complex technical feature, the "Dual Zone" technology (which separates urine and feces), in a way that is easy for parents to understand yet visually appealing. The project aimed to educate the market on diaper rash prevention while solidifying Sweety's position as a premium market leader.
Design Focus :
The visual direction centers on "Premium Clinical Care." I utilized a sophisticated color palette dominated by Deep Navy Blue and Gold accents to evoke trust, quality, and luxury. The design integrates high-quality 3D-style illustrations to visualize the absorption mechanism clearly, balancing scientific efficacy with the softness and warmth required for baby product branding.
Process
The process began with decoding the Unique Selling Point (USP) of the Dual Zone technology. I developed a visual storyboard that highlights the "Problem" (mixing of waste) vs. the "Solution" (Sweety's separation tech). The execution involved precise photo manipulation and layout structuring to ensure the Instagram feed looks cohesive, educational, and aesthetically pleasing.
Results :
The visual strategy successfully simplified complex product benefits into clear, digestible visuals, leading to stronger audience comprehension and improved engagement quality. The refreshed premium look reinforced Sweety Skin Premium’s position in the high-tier diaper category and enhanced the brand’s overall clinical trust perception on social media.
More Projects
Social Media
Sweety Skin Premium: Social Media Visual
Social Media Visual Strategy, Content Creation, Digital Imaging, Layout Design.
Year :
2025
Industry :
FMCG / Baby Care
Client :
Kimberly Clark - Sweety
Role :
Social Media Designer
Overview :
Sweety Skin Premium is the flagship product of Kimberly-Clark Indonesia, offering superior protection for babies. The challenge was to communicate a complex technical feature, the "Dual Zone" technology (which separates urine and feces), in a way that is easy for parents to understand yet visually appealing. The project aimed to educate the market on diaper rash prevention while solidifying Sweety's position as a premium market leader.
Design Focus :
The visual direction centers on "Premium Clinical Care." I utilized a sophisticated color palette dominated by Deep Navy Blue and Gold accents to evoke trust, quality, and luxury. The design integrates high-quality 3D-style illustrations to visualize the absorption mechanism clearly, balancing scientific efficacy with the softness and warmth required for baby product branding.
Process
The process began with decoding the Unique Selling Point (USP) of the Dual Zone technology. I developed a visual storyboard that highlights the "Problem" (mixing of waste) vs. the "Solution" (Sweety's separation tech). The execution involved precise photo manipulation and layout structuring to ensure the Instagram feed looks cohesive, educational, and aesthetically pleasing.
Results :
The visual strategy successfully simplified complex product benefits into clear, digestible visuals, leading to stronger audience comprehension and improved engagement quality. The refreshed premium look reinforced Sweety Skin Premium’s position in the high-tier diaper category and enhanced the brand’s overall clinical trust perception on social media.
More Projects
Social Media
Sweety Skin Premium: Social Media Visual
Social Media Visual Strategy, Content Creation, Digital Imaging, Layout Design.
Year :
2025
Industry :
FMCG / Baby Care
Client :
Kimberly Clark - Sweety
Role :
Social Media Designer
Overview :
Sweety Skin Premium is the flagship product of Kimberly-Clark Indonesia, offering superior protection for babies. The challenge was to communicate a complex technical feature, the "Dual Zone" technology (which separates urine and feces), in a way that is easy for parents to understand yet visually appealing. The project aimed to educate the market on diaper rash prevention while solidifying Sweety's position as a premium market leader.
Design Focus :
The visual direction centers on "Premium Clinical Care." I utilized a sophisticated color palette dominated by Deep Navy Blue and Gold accents to evoke trust, quality, and luxury. The design integrates high-quality 3D-style illustrations to visualize the absorption mechanism clearly, balancing scientific efficacy with the softness and warmth required for baby product branding.
Process
The process began with decoding the Unique Selling Point (USP) of the Dual Zone technology. I developed a visual storyboard that highlights the "Problem" (mixing of waste) vs. the "Solution" (Sweety's separation tech). The execution involved precise photo manipulation and layout structuring to ensure the Instagram feed looks cohesive, educational, and aesthetically pleasing.
Results :
The visual strategy successfully simplified complex product benefits into clear, digestible visuals, leading to stronger audience comprehension and improved engagement quality. The refreshed premium look reinforced Sweety Skin Premium’s position in the high-tier diaper category and enhanced the brand’s overall clinical trust perception on social media.