Social Media
Sweety Skin Premium: Social Media Visual
Social Media Visual Strategy, Content Creation, Digital Imaging, Layout Design.
Year :
2025
Industry :
FMCG / Baby Care
Client :
Kimberly Clark - Sweety
Role :
Social Media Designer
Overview :
Sweety Skin Premium is the flagship product of Kimberly-Clark Indonesia, offering superior protection for babies. The challenge was to communicate a complex technical feature, the "Dual Zone" technology (which separates urine and feces), in a way that is easy for parents to understand yet visually appealing. The project aimed to educate the market on diaper rash prevention while solidifying Sweety's position as a premium market leader.
Design Focus :
The design centers on creating a visual identity that expresses:
An elegant yacht silhouette symbolizing strength, precision, and luxury.
Tropical horizon lines represent adventure and the serene coastal atmosphere of Singapore.
Soft, flowing waves, evoking comfort, tranquility, and an elevated maritime lifestyle.
The focus was to develop a timeless and premium logo that adapts seamlessly across various brand applications from yacht livery to promotional materials.
Process :
Brand Understanding & Research
Conducted an in-depth exploration of the brand’s values, audience expectations, and market positioning within the luxury yacht charter industry to establish a clear creative direction.Concept Ideation
Developed multiple visual directions that capture the balance between the yacht’s grandeur and the serene characteristics of the ocean.
Sketching & Refinement
Refined the composition through iterative sketching, exploring yacht silhouettes, horizon arcs, and wave structures to achieve a harmonious and distinctive mark.
Digital Illustration & Typography
Translated the refined concept into a polished digital form, enhancing line precision, visual balance, and selecting typography that complements the symbol’s elegance.
Finalization & Mockups
Completed the visual identity with final detailing and presented it through realistic mockups, demonstrating how the brand appears across various touchpoints.
Results :
The visual strategy successfully simplified complex product benefits into clear, digestible visuals, leading to stronger audience comprehension and improved engagement quality. The refreshed premium look reinforced Sweety Skin Premium’s position in the high-tier diaper category and enhanced the brand’s overall clinical trust perception on social media.
More Projects
Social Media
Sweety Skin Premium: Social Media Visual
Social Media Visual Strategy, Content Creation, Digital Imaging, Layout Design.
Year :
2025
Industry :
FMCG / Baby Care
Client :
Kimberly Clark - Sweety
Role :
Social Media Designer
Overview :
Sweety Skin Premium is the flagship product of Kimberly-Clark Indonesia, offering superior protection for babies. The challenge was to communicate a complex technical feature, the "Dual Zone" technology (which separates urine and feces), in a way that is easy for parents to understand yet visually appealing. The project aimed to educate the market on diaper rash prevention while solidifying Sweety's position as a premium market leader.
Design Focus :
The design centers on creating a visual identity that expresses:
An elegant yacht silhouette symbolizing strength, precision, and luxury.
Tropical horizon lines represent adventure and the serene coastal atmosphere of Singapore.
Soft, flowing waves, evoking comfort, tranquility, and an elevated maritime lifestyle.
The focus was to develop a timeless and premium logo that adapts seamlessly across various brand applications from yacht livery to promotional materials.
Process :
Brand Understanding & Research
Conducted an in-depth exploration of the brand’s values, audience expectations, and market positioning within the luxury yacht charter industry to establish a clear creative direction.Concept Ideation
Developed multiple visual directions that capture the balance between the yacht’s grandeur and the serene characteristics of the ocean.
Sketching & Refinement
Refined the composition through iterative sketching, exploring yacht silhouettes, horizon arcs, and wave structures to achieve a harmonious and distinctive mark.
Digital Illustration & Typography
Translated the refined concept into a polished digital form, enhancing line precision, visual balance, and selecting typography that complements the symbol’s elegance.
Finalization & Mockups
Completed the visual identity with final detailing and presented it through realistic mockups, demonstrating how the brand appears across various touchpoints.
Results :
The visual strategy successfully simplified complex product benefits into clear, digestible visuals, leading to stronger audience comprehension and improved engagement quality. The refreshed premium look reinforced Sweety Skin Premium’s position in the high-tier diaper category and enhanced the brand’s overall clinical trust perception on social media.
More Projects
Social Media
Sweety Skin Premium: Social Media Visual
Social Media Visual Strategy, Content Creation, Digital Imaging, Layout Design.
Year :
2025
Industry :
FMCG / Baby Care
Client :
Kimberly Clark - Sweety
Role :
Social Media Designer
Overview :
Sweety Skin Premium is the flagship product of Kimberly-Clark Indonesia, offering superior protection for babies. The challenge was to communicate a complex technical feature, the "Dual Zone" technology (which separates urine and feces), in a way that is easy for parents to understand yet visually appealing. The project aimed to educate the market on diaper rash prevention while solidifying Sweety's position as a premium market leader.
Design Focus :
The design centers on creating a visual identity that expresses:
An elegant yacht silhouette symbolizing strength, precision, and luxury.
Tropical horizon lines represent adventure and the serene coastal atmosphere of Singapore.
Soft, flowing waves, evoking comfort, tranquility, and an elevated maritime lifestyle.
The focus was to develop a timeless and premium logo that adapts seamlessly across various brand applications from yacht livery to promotional materials.
Process :
Brand Understanding & Research
Conducted an in-depth exploration of the brand’s values, audience expectations, and market positioning within the luxury yacht charter industry to establish a clear creative direction.Concept Ideation
Developed multiple visual directions that capture the balance between the yacht’s grandeur and the serene characteristics of the ocean.
Sketching & Refinement
Refined the composition through iterative sketching, exploring yacht silhouettes, horizon arcs, and wave structures to achieve a harmonious and distinctive mark.
Digital Illustration & Typography
Translated the refined concept into a polished digital form, enhancing line precision, visual balance, and selecting typography that complements the symbol’s elegance.
Finalization & Mockups
Completed the visual identity with final detailing and presented it through realistic mockups, demonstrating how the brand appears across various touchpoints.
Results :
The visual strategy successfully simplified complex product benefits into clear, digestible visuals, leading to stronger audience comprehension and improved engagement quality. The refreshed premium look reinforced Sweety Skin Premium’s position in the high-tier diaper category and enhanced the brand’s overall clinical trust perception on social media.