Social Media
Social Media Content Campaign – SG Group
Concepting, Visual Design, Content Layouting, Creative Adaptation, Asset Production.
Year :
2023
Industry :
Automotive & Mobility (E-Scooter & E-Bike Retail)
Client :
SG Group
Role :
Social Media Designer
Overview :
This project focuses on developing a series of social media content for SG Group, aimed at educating audiences about e-scooters and e-bikes while enhancing brand awareness and engagement. The campaign encompasses multiple content types, including informational carousels, interactive posts, product comparisons, lifestyle imagery, and promotional visuals, to enhance the brand’s presence and support customer decision-making.
Design Focus :
The visual direction emphasizes an energetic and modern look that aligns with the brand identity. It features bold typography, clean layouts, playful iconography, and consistent use of SG’s signature green color. Each visual is crafted to be scroll-friendly, eye-catching, and optimized for clear storytelling across social platforms.
Process :
Conducted brand analysis and identified key content pillars.
Developed creative concepts focused on education, engagement, and product highlights.
Built visual moodboards and layout structures.
Designed the assets, including photo manipulation, compositing, and supporting graphic elements.
Refined and aligned all designs to meet brand guidelines and campaign objectives.
Results :
The campaign elevated the overall look and coherence of SG Group’s social media presence. It delivered stronger visual consistency, improved engagement potential, and provided the brand with versatile content formats to support product promotion and audience interaction.
More Projects
Social Media
Social Media Content Campaign – SG Group
Concepting, Visual Design, Content Layouting, Creative Adaptation, Asset Production.
Year :
2023
Industry :
Automotive & Mobility (E-Scooter & E-Bike Retail)
Client :
SG Group
Role :
Social Media Designer
Overview :
This project focuses on developing a series of social media content for SG Group, aimed at educating audiences about e-scooters and e-bikes while enhancing brand awareness and engagement. The campaign encompasses multiple content types, including informational carousels, interactive posts, product comparisons, lifestyle imagery, and promotional visuals, to enhance the brand’s presence and support customer decision-making.
Design Focus :
The visual direction emphasizes an energetic and modern look that aligns with the brand identity. It features bold typography, clean layouts, playful iconography, and consistent use of SG’s signature green color. Each visual is crafted to be scroll-friendly, eye-catching, and optimized for clear storytelling across social platforms.
Process :
Conducted brand analysis and identified key content pillars.
Developed creative concepts focused on education, engagement, and product highlights.
Built visual moodboards and layout structures.
Designed the assets, including photo manipulation, compositing, and supporting graphic elements.
Refined and aligned all designs to meet brand guidelines and campaign objectives.
Results :
The campaign elevated the overall look and coherence of SG Group’s social media presence. It delivered stronger visual consistency, improved engagement potential, and provided the brand with versatile content formats to support product promotion and audience interaction.
More Projects
Social Media
Social Media Content Campaign – SG Group
Concepting, Visual Design, Content Layouting, Creative Adaptation, Asset Production.
Year :
2023
Industry :
Automotive & Mobility (E-Scooter & E-Bike Retail)
Client :
SG Group
Role :
Social Media Designer
Overview :
This project focuses on developing a series of social media content for SG Group, aimed at educating audiences about e-scooters and e-bikes while enhancing brand awareness and engagement. The campaign encompasses multiple content types, including informational carousels, interactive posts, product comparisons, lifestyle imagery, and promotional visuals, to enhance the brand’s presence and support customer decision-making.
Design Focus :
The visual direction emphasizes an energetic and modern look that aligns with the brand identity. It features bold typography, clean layouts, playful iconography, and consistent use of SG’s signature green color. Each visual is crafted to be scroll-friendly, eye-catching, and optimized for clear storytelling across social platforms.
Process :
Conducted brand analysis and identified key content pillars.
Developed creative concepts focused on education, engagement, and product highlights.
Built visual moodboards and layout structures.
Designed the assets, including photo manipulation, compositing, and supporting graphic elements.
Refined and aligned all designs to meet brand guidelines and campaign objectives.
Results :
The campaign elevated the overall look and coherence of SG Group’s social media presence. It delivered stronger visual consistency, improved engagement potential, and provided the brand with versatile content formats to support product promotion and audience interaction.